Business Consulting Projects, a
unique industry-integration pedagogy at SPJIMR to expose the students to the
world of consulting and providing exposure to problem framing and dealing with
ambiguity, is in its second year since inception. The students, in the course
of this program, take up live consulting projects from the industry and conduct
extensive secondary research to arrive at the problem definition for their
clients.
The BCP initiative is a result of
a fruitful collaboration between two programs at SPJIMR – the PGDM (2-year full
time Post Graduate Diploma in Management) and the PGEMP (Post Graduate
Executive Management Program) programs. The executives from the PGEMP program
are the Clients who bring the live projects from their work organizations and
the PGDM participants are the Consultants who perform extensive research on the
‘symptoms’ of the project to arrive at the problem definition. It is a win-win
situation for all with the PGEMP executives being benefited with a direction
to their projects and the PGDM participants getting a real-time exposure to the
industry and the importance of research in any consulting project.
With increasing the interaction
between the two programs being an important agenda of this initiative, there
were several formal and informal meetings organized between the Clients and the
Consultants, where the Clients were periodically apprised of the progress of
the projects. The feedback on this initiative from the industry has been
encouragingly positive. “The team did extremely well, identifying the problem
and defining it in context of the domestic market. The insights given on how
the problem can be handled are extremely helpful with limited understanding
they had”, says Snehil Kumar, a participant from the PGEMP program. “This has
been a great learning and enriching experience for me from my various interactions
with the highly energized, creative and enterprising team of consultants
assigned to the project. The study carried out by the consultants has also
provided new insights into the need analysis have been extremely helpful
to me in conceptualizing and planning the project”.
Clearly, the BCP as an initiative
is on the right track in achieving the goals it set out to achieve, with each
year being better than the previous. It also stands as a testimony to the idea
of collaboration between various programs of an institute to create a better
learning atmosphere and leveraging the best of all worlds.
~Srikant Jhanwar PGDM 2014 Operations
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